Finat report shows recovery in European labelstock demand

Finat has reported that in the fourth quarter of 2023, labelstock demand in Europe increased by 2.1 percent compared to the same quarter in 2022 indicating recovery of European labelstock demand at the end of 2023 after disappointing year. 

This was the first increase after four quarters of dramatic double-digit decline that started in Q4 2022, as the toxic mix of subsequent post-Covid excess demand, raw materials shortages, stockpiling, supply chain disruptions, cost increases and economic decline hit hard on the label industry throughout the year 2023. After first signs of a slowing of the decline emerged in the summer of 2023, the industry is set for continued recovery in 2024. 

Compared to 2022, European consumption of self-adhesive label materials decreased by no less than 25.8 percent, the sharpest decline in a single year recorded since Finat started the collection of statistics in 2003.   

According to the latest Finat Radar published in February, the pattern of decline in labelstock consumption was similar across major end-use segments including food, beverages, and health and beauty care, all sectors that showed promising signs of recovery in the final quarter of 2023.  

The decline of European labelstock demand was more prominent and prolonged than outside Europe and compared to other sectors in the labeling and packaging domain. One important explanation is the excessive stockpiling effect due prolonged paper industry strike in Q1 2022, resulting in battle for raw materials (notably paper-based release liners and label facestock materials) and lead times of 3-5 months. When raw materials availability finally returned to normal in the third quarter of 2022, the economic tide had turned and label printers and label users had filled their warehouses for quarters to come. The downturn was compounded by the effect of increasing raw materials costs that, according to the Finat Radar, impacted the procurement of labels more than other packaging types. 

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